Published inANTENNASubscription Measurement beyond StreamingAs brands vie for consumer attention and wallet across industries, Antenna is excited to continue to provide key subscription analytics…Sep 30, 20211Sep 30, 20211
Published inANTENNAThe Tokyo Olympic Games on PeacockAfter a yearlong delay, the much-anticipated Tokyo Olympic Games took place in late July. NBCUniversal aired programming across its…Aug 30, 2021Aug 30, 2021
Published inANTENNAESPN+: PPV in a streaming worldLive sports can be a major driver of user acquisition for Premium SVOD services (link). Questions abound concerning the best ways to…Jul 7, 2021Jul 7, 2021
Published inANTENNAANTENNA launches Sports SVOD coverageLive sports is a foundational part of the linear TV ecosystem, but there is a great deal of uncertainty around its role in the streaming…Jun 2, 2021Jun 2, 2021
Published inANTENNAThe announced WarnerMedia merger would create the third largest player in the U.S. SVOD marketYesterday’s announcement (link) that WarnerMedia and Discovery Inc. will combine their operations would create the third largest entity in…May 18, 2021May 18, 2021
Published inANTENNADisney+ Premier Access: Raya & The Last DragonAs studios continue to assess their best way to release new films, Disney+ remains the only large Streamer to offer certain marquee titles…Mar 25, 20211Mar 25, 20211
Published inANTENNADistributor Mix & Billing RelationshipsSVOD services approach the market with varying strategies toward third-party distribution. Following the precedent set by Netflix, some of…Mar 10, 2021Mar 10, 2021
Published inANTENNADiscovery+ Launch ImpactDiscovery+ launched January 4th, positioning itself as the definitive SVOD for real-life entertainment (link). ANTENNA observed the…Mar 3, 2021Mar 3, 2021
Published inANTENNA‘The Office’: Peacock, TVOD, NetflixAfter finding a second life as a cultural phenomenon on Netflix, The Office returned home to NBCU’s Peacock on January 1, 2021. The…Feb 22, 20211Feb 22, 20211
Published inANTENNAThe Biggest Films of the Year Were Direct-to-SVODHamilton, Soul, Wonder Woman 1984 — and their impact on StreamingJan 4, 20211Jan 4, 20211
